Montrose Broadcasting Corporation: WPEL / WPGM / WBGM


The Montrose Broadcasting Corporation ("MBC") owns and operates non-commercial radio stations WPEL-AM/FM in Montrose, Pennsylvania, WPGM-AM/FM in Danville, Pennsylvania, and WBGM (FM) in New Berlin, Pennsylvania. WPEL began broadcasting on May 30, 1953; WPGM was purchased on January 6, 1964, and WBGM commenced operations on September 6, 1996. WPEL-AM broadcasts a Southern Gospel format from 6:00 a.m. until sunset. All of the other stations operate 24 hours a day. WPEL-FM, WPGM-AM, WPGM-FM and WBGM broadcast Bible teaching programs, evangelistic programs, public affairs programs, beautiful music, light classical music and news. WPEL-AM and WPEL-FM are streamed on line at, WPGM-FM is streamed on line at

Contact information

Mailing address:
P. O. Box 248
251 High Street
Montrose, PA 18801-0248


Phone: (570) 278-2811


Organization details

EIN: 231672821

CEO/President: Mr. Larry Souder


Board size: 7

Founder: Mr. W. Douglas Roe

Year founded: 1951

Tax deductible: Yes

Fiscal year end: 12/31

Member of ECFA: Yes

Member of ECFA since: 1989


The Montrose Broadcasting Corporation ("MBC") is a non-profit organization formed on July 25, 1951 under the "Nonprofit Corporation Law" of the Commonwealth of Pennsylvania approved by the Pennsylvania General Assembly on May 5, 1933. The purpose or purposes of the Corporation as set forth in the Articles of Incorporation are as follows:

  • To teach and instruct in religion, education and other branches of learning by means of radio broadcasting and television;
  • To broadcast, rebroadcast, transmit, retransmit, receive and disseminate religious, educational and public interest programs and selections of music, instruction, news entertainment plays, photographs and pictures by means of radio broadcasting and television or by any other methods or means of transmitting or delivering music, sounds, words, images or pictures;
  • To originate, arrange, provide, buy, sell and distribute with or without compensation, broadcast programs by means of electricity, magnetism or electro-magnetic waves, variations, impulses or otherwise;
  • To contract with and for speakers, musicians, entertainers of every kind and nature...
  • And generally to engage in the installation, operation and maintenance of such radio and television broadcasting stations as may b necessary or proper in effectuating the purposes of the corporation.

Contributions to MBC are fully deductible to the extent allowed by the law. MBC is a member of the Evangelical Council for Financial Accountability (ECFA).

Mission statement

Statement of faith

Montrose Broadcasting Corporation uses the following to express their faith:

We believe that the Scriptures of the Old and New Testaments are verbally inspired by God and inerrant in the original writing, so that they are trustworthy and of supreme and final authority in all they say.

We believe that there is one God, eternally existent in three persons: Father, Son, and Holy Spirit.

We believe in the deity of Christ, in His virgin birth, in His sinless life, in His miracles, in His vicarious and atoning death through His send blood, in His bodily resurrection, in His ascension to the right hand of the Father, and in His personal return in power and glory.

We believe that for the salvation of lost and sinful men and women regeneration by the Holy Spirit is absolutely essential.

We believe in the present ministry of the Holy Spirit, by whose indwelling the Christian is enabled to live a godly life.

We believe in the resurrection of both the saved and the lost, they that are saved unto the resurrection of life and they that are lost unto the resurrection of damnation.

We believe in the spiritual unity of believers in our Lord Jesus Christ.

Financial efficiency ratings

Sector: Radio/ TV Stations

CategoryRatingOverall rankSector rank
Overall efficiency rating322 of 4298 of 16
Fund acquisition rating223 of 4298 of 16
Resource allocation rating341 of 42910 of 16
Asset utilization rating287 of 4295 of 16

Financial ratios

Funding ratiosMedian % for
all ministries in
MW database
Return on fundraising efforts Return on fundraising efforts =
Fundraising expense /
Total contributions
Fundraising cost ratio Fundraising cost ratio =
Fundraising expense /
Total revenue
Contributions reliance Contributions reliance =
Total contributions /
Total revenue
Fundraising expense ratio Fundraising expense ratio =
Fundraising expense /
Total expenses
Other revenue reliance Other revenue reliance =
Total other revenue /
Total revenue
Operating ratiosMedian % for
all ministries in
MW database
Program expense ratio Program expense ratio =
Program services /
Total expenses
Spending ratio Spending ratio =
Total expenses /
Total revenue
Program output ratio Program output ratio =
Program services /
Total revenue
Savings ratio Savings ratio =
Surplus (deficit) /
Total revenue
Reserve accumulation rate Reserve accumulation rate =
Surplus (deficit) /
Net assets
General and admin ratio General and admin ratio =
Management and general expense /
Total expenses
Investing ratiosMedian measure
for all ministries
in MW database
Total asset turnover Total asset turnover =
Total expenses /
Total assets
Degree of long-term investment Degree of long-term investment =
Total assets /
Total current assets
Current asset turnover Current asset turnover =
Total expenses /
Total current assets
Liquidity ratiosMedian measure
for all ministries
in MW database
Current ratio Current ratio =
Total current assets /
Total current liabilities
Current liabilities ratio Current liabilities ratio =
Total current liabilities /
Total current assets
Liquid reserve level Liquid reserve level =
(Total current assets -
Total current liabilities) /
(Total expenses / 12)
Solvency ratiosMedian % for
all ministries in
MW database
Liabilities ratio Liabilities ratio =
Total liabilities /
Total assets
Debt ratio Debt ratio =
Debt /
Total assets
Reserve coverage ratio Reserve coverage ratio =
Net assets /
Total expenses


Balance sheet
Receivables, inventories, prepaids$5,000$5,000$5,000$5,000$5,000
Short-term investments$133,150$150,601$134,499$117,978$108,952
Other current assets$0$0$0$0$0
Total current assets$1,594,190$1,666,243$1,545,607$1,411,404$1,423,653
Long-term investments$16,562$15,734$16,664$13,328$12,488
Fixed assets$234,663$240,502$210,828$226,090$205,267
Other long-term assets$0$0$0$0$0
Total long-term assets$251,225$256,236$227,492$239,418$217,755
Total assets$1,845,415$1,922,479$1,773,099$1,650,822$1,641,408
Payables and accrued expenses$17,485$11,680$19,406$28,398$15,176
Other current liabilities$0$0$0$0$0
Total current liabilities$17,485$11,680$19,406$28,398$15,176
Due to (from) affiliates$0$0$0$0$0
Other long-term liabilities$0$0$0$0$0
Total long-term liabilities$0$0$0$0$0
Total liabilities$17,485$11,680$19,406$28,398$15,176
Net assets20152014201320122011
Temporarily restricted$0$0$4,856$5,622$6,745
Permanently restricted$16,562$15,734$16,664$13,328$12,488
Net assets$1,827,930$1,910,799$1,753,693$1,622,424$1,626,232
Revenues and expenses
Total contributions$712,191$843,661$788,530$676,457$698,346
Program service revenue$207,676$230,071$219,543$212,070$208,037
Membership dues$0$0$0$0$0
Investment income($9,298)$22,249$33,322$29,529$40,855
Other revenue$2,251$1,215$371$0$126
Total other revenue$200,629$253,535$253,236$241,599$249,018
Total revenue$912,820$1,097,196$1,041,766$918,056$947,364
Program services$747,191$693,087$671,572$678,710$678,908
Management and general$196,514$192,937$189,029$191,883$194,666
Total expenses$995,689$940,090$910,497$921,864$923,064
Change in net assets20152014201320122011
Surplus (deficit)($82,869)$157,106$131,269($3,808)$24,300
Other changes in net assets$0$0$0$0$0
Total change in net assets($82,869)$157,106$131,269($3,808)$24,300

Response from ministry

No response has been provided by this ministry.


In the summer of 1950, two businessmen approached the director of the Montrose Bible Conference, W. Douglas Roe, about the possiblility of establishing a non-commercial Christian radio station in Montrose, PA to serve the Scrantion, PA and Binghamton, NY areas.

Mr. Roe made announcements about the proposal at conference sessions and interested persons loaned or gave money to start the project.

An independent non-profit religious organization, the Montrose Broadcasting Corporation, was formed in 1951 to apply to the Federal Communications Commission for a license for a 1,000 watt AM radio station in Montrose. The station (WPEL) signed on the air on May 30, 1953, broadcasting from sunrise to sunset at 1250 on the AM dial.

In 1961 WPEL added a 57,000 watt FM station at 96.5 on the dial.

On January 6, 1964, the Montrose Broadcasting Corporation acquired WPGM (1570 AM) in Danville, PA. The FCC granted a license for WPGM-FM (96.7) in Danville in 1968 and for WBGM (88.1 FM) in New Berlin, PA in 1996.

In 2007, WPEL-AM moved from 1250 to 800 on the dial. With the exception of WPEL (AM), all of the stations broadcast 24 a day.

Mr. Roe served as president of the Montrose Broadcasting Corporation until his death in 1984. He was succeeded by Larry Souder, who serves as president today.

Program accomplishments