pureHope formerly Natl' Coalition for the Protection of Children & Families

The information in this column was provided to MinistryWatch by the ministry itself. It was last updated 3/30/2021. To update the information in this column, please email: info@ministrywatch.com


We're pursuing a world free of sexual brokenness. Through transformative content, conferences, and consulting, we proclaim Jesus as our Pure Hope and equip you to do the same. It is only through intimacy with Him that we can experience and model God's love in a sexualized, digital age. Join us on the journey of pursuing purity through relationship with Jesus.

Content: Proclaiming hope and equipping men and women to lead their families and communities in the pursuit of purity.

Conferences: Tailoring an event for your church, school, or community on God's story of sex and how to navigate a sexualized, digital age.

Consulting: Partnering with your leadership to equip your team with resources and a message to make them better advocates in a sexualized culture.

Contact information

Mailing address:
5742 Hamilton Ave
Cincinnati, OH 45224

Website: purehope.net

Phone: (513) 521-6227

Email: info@purehope.net

Organization details

EIN: 311124344

CEO/President: Jasper Jall, Jr

Chairman: Gary Matthews

Board size: 7

Founder: Dr. Jerry Kirk

Year founded: 1985

Tax deductible: Yes

Fiscal year end: 06/30

Member of ECFA: Yes

Member of ECFA since: 1987


Our vision is a world free of sexual brokenness. It is bold, but it is sure-Jesus will return and make all things new. Until that day, we equip followers of Jesus to pursue a world free by simply pursuing more of Him. Through world-class resources, personal ministry, consulting, speaking, and events we help believers flourish in this sexually broken world and lead their families and communities to do the same.

Mission statement

To help people live better lives free from the influences of pornography and the sexual messages of the culture.

Statement of faith

Transparency grade


To understand our transparency grade, click here.

Financial efficiency ratings

Sector: Advocacy

CategoryRatingOverall rankSector rank
Overall efficiency rating612 of 81728 of 34
Fund acquisition rating699 of 81731 of 34
Resource allocation rating502 of 81724 of 34
Asset utilization rating395 of 81713 of 34

Financial ratios

Funding ratiosSector median20192018201720162015
Return on fundraising efforts Return on fundraising efforts =
Fundraising expense /
Total contributions
Fundraising cost ratio Fundraising cost ratio =
Fundraising expense /
Total revenue
Contributions reliance Contributions reliance =
Total contributions /
Total revenue
Fundraising expense ratio Fundraising expense ratio =
Fundraising expense /
Total expenses
Other revenue reliance Other revenue reliance =
Total other revenue /
Total revenue
Operating ratiosSector median20192018201720162015
Program expense ratio Program expense ratio =
Program services /
Total expenses
Spending ratio Spending ratio =
Total expenses /
Total revenue
Program output ratio Program output ratio =
Program services /
Total revenue
Savings ratio Savings ratio =
Surplus (deficit) /
Total revenue
Reserve accumulation rate Reserve accumulation rate =
Surplus (deficit) /
Net assets
General and admin ratio General and admin ratio =
Management and general expense /
Total expenses
Investing ratiosSector median20192018201720162015
Total asset turnover Total asset turnover =
Total expenses /
Total assets
Degree of long-term investment Degree of long-term investment =
Total assets /
Total current assets
Current asset turnover Current asset turnover =
Total expenses /
Total current assets
Liquidity ratiosSector median20192018201720162015
Current ratio Current ratio =
Total current assets /
Total current liabilities
Current liabilities ratio Current liabilities ratio =
Total current liabilities /
Total current assets
Liquid reserve level Liquid reserve level =
(Total current assets -
Total current liabilities) /
(Total expenses / 12)
Solvency ratiosSector median20192018201720162015
Liabilities ratio Liabilities ratio =
Total liabilities /
Total assets
Debt ratio Debt ratio =
Debt /
Total assets
Reserve coverage ratio Reserve coverage ratio =
Net assets /
Total expenses


Balance sheet
Receivables, inventories, prepaids$207,145$324,707$356,104$449,885$48,391
Short-term investments$0$0$0$0$0
Other current assets$0$0$0$0$0
Total current assets$341,192$382,011$474,711$593,890$216,825
Long-term investments$0$0$0$0$0
Fixed assets$816$2,681$0$0$0
Other long-term assets$10,577$17,628$24,679$31,730$0
Total long-term assets$11,393$20,309$24,679$31,730$0
Total assets$352,585$402,320$499,390$625,620$216,825
Payables and accrued expenses$16,064$9,517$5,340$12,676$53
Other current liabilities$0$0$0$0$0
Total current liabilities$16,064$9,517$5,340$12,676$53
Due to (from) affiliates$0$0$0$0$0
Other long-term liabilities$0$0$0$0$0
Total long-term liabilities$0$0$0$0$0
Total liabilities$16,064$9,517$5,340$12,676$53
Net assets20192018201720162015
Temporarily restricted$192,287$314,791$353,201$443,626$13,898
Permanently restricted$0$0$0$0$0
Net assets$336,521$392,803$494,050$612,944$216,772
Revenues and expenses
Total contributions$596,948$649,746$656,810$1,127,202$723,615
Program service revenue$15,534$21,351$26,275$6,900$35,200
Membership dues$0$0$0$0$0
Investment income($13)($511)$250$195$277
Other revenue$15,911$26,053($16,805)($12,546)$70,655
Total other revenue$31,432$46,893$9,720($5,451)$106,132
Total revenue$628,380$696,639$666,530$1,121,751$829,747
Program services$527,489$623,294$576,698$478,189$474,391
Management and general$68,701$93,337$127,915$131,758$134,292
Total expenses$684,662$797,886$785,424$725,578$719,456
Change in net assets20192018201720162015
Surplus (deficit)($56,282)($101,247)($118,894)$396,173$110,291
Other changes in net assets$0$0$0$0$0
Total change in net assets($56,282)($101,247)($118,894)$396,173$110,291


Jasper Hall JrPresident$160,071
Noel BoucheBoard Member$93,900

Compensation data as of: 6/30/2019

Response from ministry

No response has been provided by this ministry.

The information below was provided to MinistryWatch by the ministry itself. It was last updated 3/30/2021. To update the information below, please email: info@ministrywatch.com


pureHope was founded by Jerry Kirk (Jerry is Chairman of the Board) in 1983. Jerry has been a leader in the fight against child pornography and illegal obscenity since the organization's inception in 1983 at the National Consultation on Pornography in Cincinnati.

As co-chairman of the Religious Alliance Against Pornography (RAAP), a group Jerry helped found in 1986, Jerry leads religious leaders representing more than 100 million Americans in efforts to enforce laws against child pornography and illegal obscenity. RAAP is an alliance of leaders from nearly every major denomination and/or faith group in the country.

Jerry has served three different congregations and retired in 1988 after 21 years as senior pastor of the 2,200-member College Hill Presbyterian Church in Cincinnati. This enabled him to devote his full attention to the National Coalition and RAAP.

Program accomplishments

pureHOPE has equipped thousands of people around the world to thrive in a sexualized, digital age.


We are grateful for the support that allows so many of our world-class resources to be available at no cost to you. pureHOPE is a non-profit 501(c)3 and depends on the generosity of our friends. We pray you will be blessed beyond measure by our resources and this message. Please consider standing with us prayerfully and financially as we move closer to a world free of sexual brokenness. Your financial gifts make it possible to point more and more people to the One who is our Pure Hope, Jesus.