Mastermedia International

Summary

For over 30 years, Mastermedia International ("MMI") has been building bridges between the evangelical Christian community and the entertainment industry.

Through a network of senior-level confidential relationships (Sr VP and above) at most of the major Hollywood and New York media companies, the ministry helps educate media decision makers on the Christian audience in order to help produce products that are more sensitive to the Judeo-Christian community.

In addition to the many one-on-one confidential relationships the ministry has developed over the years, the ministry also conducts 90-minute "Demystifying the Evangelical Christian Market" corporate seminars to select small groups of media leadership. Previous seminars have been presented to top management at ABC, NBC, CBS, Fox Studio, DreamWorks SKG, Warner Bros., the MTV networks, ESPN, CNN, HBO, AMC, Walt Disney Studio, Cartoon Network, Time, Inc., et al.

The ministry continues to provide regular and ongoing support, encouragement, and small group Bible teaching to Christians who are in key positions within the various media structures across the U.S., particularly to those in the Los Angeles and New York areas.

Having identified the most 1,000 powerful people in the film and entertainment industry by name, the ministry mobilizes national prayer from Christians for the top 365 media leaders and top 365 cultural influencers through a combination of a Sixteen Redemptive Prayers for Hollywood prayer card, and the free of charge quarterly Media Leader Prayer Calendar. In addition, the ministry produces a daily email Media Minute which highlights the media leader and cultural influencer of the day.

Once a quarter, the ministry also publishes The Median newsletter which provides a window on what God is doing in global arts, entertainment and media, to motivate people to pray regularly for media leadership.

Moreover, the ministry maintains a database of roughly 4,000 individuals who identify themselves as Christ-followers who work mostly in secular media.

The organization is a non-profit. Contributions are fully tax deductible to the extent allowed by law. It has been a member of the Evangelical Council for Financial Accountability (ECFA) since 1988.


Contact information

Mailing address:
330 Sixth St.
Suite 110
Redlands, CA 92374-3312

Website: www.mastermediaintl.org

Phone: (909) 335-7353

Email: info@mastermediaintl.org


Organization details

EIN: 330104548

CEO/President: Mr. Dan Rupple

Chairman: Dr. Larry Poland

Board size: 12

Founder: Dr. Larry Poland

Year founded: 1985

Tax deductible: Yes

Fiscal year end: 12/31

Member of ECFA: Yes

Member of ECFA since: 1988


Purpose

For over 30 years, Mastermedia International ("MMI") has been building bridges between the evangelical Christian community and the entertainment industry.

Through a network of senior-level confidential relationships (Sr VP and above) at most of the major Hollywood and New York media companies, the ministry helps educate media decision makers on the Christian audience in order to help produce products that are more sensitive to the Judeo-Christian community.

In addition to the many one-on-one confidential relationships the ministry has developed over the years, the ministry also conducts 90-minute "Demystifying the Evangelical Christian Market" corporate seminars to select small groups of media leadership. Previous seminars have been presented to top management at ABC, NBC, CBS, Fox Studio, DreamWorks SKG, Warner Bros., the MTV networks, ESPN, CNN, HBO, AMC, Walt Disney Studio, Cartoon Network, Time, Inc., et al.

The ministry continues to provide regular and ongoing support, encouragement, and small group Bible teaching to Christians who are in key positions within the various media structures across the U.S., particularly to those in the Los Angeles and New York areas.

Having identified the most 1,000 powerful people in the film and entertainment industry by name, the ministry mobilizes national prayer from Christians for the top 365 media leaders and top 365 cultural influencers through a combination of a Sixteen Redemptive Prayers for Hollywood prayer card, and the free of charge quarterly Media Leader Prayer Calendar. In addition, the ministry produces a daily email Media Minute which highlights the media leader and cultural influencer of the day.

Once a quarter, the ministry also publishes The Median newsletter which provides a window on what God is doing in global arts, entertainment and media, to motivate people to pray regularly for media leadership.

Moreover, the ministry maintains a database of roughly 4,000 individuals who identify themselves as Christ-followers who work mostly in secular media.

The organization is a non-profit. Contributions are fully tax deductible to the extent allowed by law. It has been a member of the Evangelical Council for Financial Accountability (ECFA) since 1988.


Mission statement

Mastermedia International uses the following to communicate its objectives:

Mastermedia's mission is to (1) establish and cultivate trust relationships with the most powerful people in global media for the purpose of sharing the message of Jesus Christ, (2) build bridges of understanding between media gatekeepers and the community of faith, (3) mobilize prayer for media leaders and cultural influencers, (4) disciple Christians working in the entertainment industry, and, through all these efforts, (5) see God change the content of global media.


Statement of faith

Mastermedia International uses the following to communicate its faith:

THE SCRIPTURES:
We believe in the plenary, verbal inspiration of the original writings of the sixty-six books of the Bible, the Word of God, and that it is the full and complete revelation of God's will for man, wholly infallible in all its parts, including scientific and historical accuracy, as well as the supreme and final authority in all matters of faith and practice. (II Tim. 3:16; II Peter 1:20, 21; Jude 3)

THE GODHEAD:
We believe in one God, eternally existing in three persons "Father, Son and Holy Spirit" co-eternal in being, co-identical in nature, co-equal in power and glory, and having the same attributes and perfections. (Deut. 6:4; II Cor. 13:14; Matt. 28:18, 19)

ORIGINS:
We believe that God is the direct and active Creator of the universe and of all life in it (Gen. 1:1-2:9), and that, as God, Jesus Christ played a creator's role in all that exists (John 1:3). We believe that God created life with distinct boundaries between life forms. (Gen. 1:11-12, 20-21, 24-25)

THE PERSON AND WORK OF CHRIST:
A. We believe that the Lord Jesus Christ, the eternal Son of God, became man, without ceasing to be God, having been conceived by the Holy Spirit and born of the virgin Mary, that He might reveal God and redeem sinful men. (John 1:1, 2, 14, 18; Luke 1:35)

B. We believe that the Lord Jesus Christ accomplished our complete redemption through His death on the cross as a representative, propitiatory and substitutionary sacrifice, a redemption made sure to us by His literal, physical resurrection from the dead. (Rom. 3:24, 25; 5:8-10; I Peter 2:24; Eph. 1:7).

C. We believe that the Lord Jesus Christ ascended into heaven and is now exalted at the right hand of God the Father where, as our High Priest, He fulfills the ministry of Representative, Intercessor, and Advocate. (Acts 1:9-11; Rom. 8:34; I Tim. 2:5; Heb. 1:3; 6:9, 20; 7:24; 9:24; I John 2:1-2)

THE PERSON AND WORK OF THE HOLY SPIRIT:
A. We believe that the Holy Spirit is a divine person, possessing all the attributes of deity, and that in essence, He is equally God. (Acts 5:3, 4; II Cor. 13:14)

B. We believe that the Holy Spirit is the Supernatural Agent in regeneration and sanctification, baptizing all believers into the body of Christ, indwelling equally and permanently all believers, and sealing them unto the day of redemption. (Rom. 8:9; I Cor. 6:11; 12:12-14; Eph. 1:13-14)

C. We believe that every unregenerated person, the moment he exercises faith in Christ as Savior, immediately possesses the Holy Spirit. (Rom. 8:9; I Cor. 3:16; 6:19; Gal. 4:6; I Thess. 4:8)

D. We believe that the Holy Spirit is the Divine Teacher who guides believers into all truth; that He sovereignly bestows one or more spiritual gifts upon each believer; and that it is the privilege and duty of all the saved to be filled (controlled) with the Spirit. (John 16:13; I Cor. 12:4-7; Eph. 5:18)

THE SINFULNESS OF MAN:
We believe that man was created in the image and likeness of God but through Adam's sin the whole race fell, became alienated from God, inherited a sin nature, possesses no spark of divine life and of itself, is utterly helpless to remedy its lost condition apart from the grace of God. (Gen. 1:25-27; Rom. 3:22, 23; 5:12; Eph. 2:1-3, 12)

SALVATION:
We believe that salvation is the gift of God brought to sinful man by grace and received solely by personal faith in the Lord Jesus Christ who accomplished complete redemption by His substitutionary death and shedding of His precious blood. (John 3:18; Gal. 2:16; Eph. 1:7; 2:8-9; Titus 3:5, I Peter 1:18-19)

SANCTIFICATION:
We believe that sanctification is a setting-apart unto God (John 17:17, 19) and that it involves three dimensions in the believer's life:
A. Positional:Every believer, by his being "in Christ" and partaking of all He is, has a complete standing before God. (I Cor. 1:2, 30; 6:11; Heb. 10:10, 14)

B. Progressive:Yet every believer, because he retains a sin nature which cannot be changed nor eradicated in this life, lives in a present state that is imperfect to the extent that he fails to appropriate the power of the Holy Spirit by which to live the Christian life, and therefore, he is in need of a progressive sanctification by growing in grace unto spiritual maturity. (II Cor. 3:18; 7:1; Eph. 4:24; Heb. 12:10)

C. Ultimate:Every believer will be fully and completely sanctified when he shall see the Lord and shall be like Him. (Rom. 8:39; Eph. 5:25-27; II Cor. 3:18; I John 3:2)

ASSURANCE OF SALVATION:
A. We believe that all the redeemed, once saved, are kept by the power of God, indwelt by the Holy Spirit, and interceded for by Christ and are therefore secure in Christ forever. (John 6:37-40; 10:27-30; 17:11; Rom. 8:1, 9, 30, 38, 39; I Cor. 1:4-8; II Tim. 1:12; I Peter 1:5; Jude 24)

B. We believe that God, as a holy and righteous Father of all the redeemed, cannot overlook the sin of His children, and, when they persistently sin, will chasten and correct them in infinite love. (I Cor. 11:17-32; Heb. 12:5-11)

C. We believe that it is the universal privilege of believers to rejoice in the assurance of their salvation, which assurance excites within God's children love, gratitude and obedience. (I John 5:10-13; 3:14; II Cor. 5:6-8; Rom. 13:13, 14; Gal. 5:13; Titus 2:11-15)

THE CHURCH:
A. We believe that all born again persons make up the universal Church, which is a spiritual organism. (Eph. 1:22-23; I Cor. 12:12-14; Rom. 12:5; 16:16-18; Acts 2:42-47)

B. We believe that the establishment and continuance of local churches is clearly taught and defined in the New Testament. (Acts 14:27; 20:17, 28-32; I Tim. 3:1-13; Titus 1:5-11)

THE MINISTRY AND SPIRITUAL GIFTS:
We believe that God through His Holy Spirit sovereignly bestows spiritual gifts upon all believers for the primary purpose of building up the Body of Christ (Eph. 4:11-12; I Cor. 12:20-27), that no particular gift is more of an evidence of the baptism of the Holy Spirit than another (I Cor. 12:13-31), that all gifts are given to glorify the Giver of the gift rather than the receiver (I Cor. 14), that manifesting the character of Christ is of greater importance to God than exercising a spiritual gift (I Cor. 13), and that all exercise of gifts is restricted by Biblical guidelines. (I Cor. 14:23-40)

THE CHRISTIAN WALK:
A. We believe that the Christian life consists in a positive abiding in union with the living Christ and by living in the power of the indwelling Holy Spirit so that the fruit of the Spirit is produced in the life in contrast to the lusts of the flesh. (John 15:1-16; Gal. 5:16-23; Eph. 4:22-24)
B. We believe that believers should live in such a manner as not to bring reproach upon their Savior and Lord, and should separate themselves from practices and associations which detract from the Christian life and walk. (Rom. 12:1-2; 14:13, 21; II Cor. 6:14-7:1; II Tim. 3:1-5; I John 2:15-17; II John 9-11)

C. We believe that every believer should be a faithful steward accountable to God for his time and resources. (I Cor. 16:2; II Cor. 9:6-8)

THE GREAT COMMISSION:
We believe that it is the obligation of all believers to do their part to obey the command of Christ to proclaim the good news of salvation to the whole world in the power of the Spirit, to disciple believers, and to baptize and instruct them in the things of Christ. (Matt. 28:18-20; Mark 16:15; Luke 24:46-49; II Cor. 5:19-20; Rom. 10:11-17)

THE PERSONALITY OF SATAN:
We believe that Satan is a personal being, the author of sin and the cause of the fall of man; that he is the open and declared enemy of God and man; that he is active in our world today and that he is destined for total defeat and punishment. (Gen. 3:1-19; Isaiah 14:12-17; Matt. 4:2-11; 25:41; Rev. 20:10)

THE CHRISTIAN'S HOPE:
We believe in the imminent, personal coming of our Lord in the air to receive to Himself into heaven both His own who are alive and remain unto His coming, and also all who have fallen asleep in Jesus, and that for this we should be constantly looking. (John 14:1-3; I Cor. 15:41-42; Phil. 3:30; I Thess. 4:13-18; Titus 2:11-14; I Thess. 1:10; Rev. 3:10)

THE ETERNAL STATE:
A. We believe in the bodily resurrection of all men, the saved to eternal life, and the unsaved to judgment and everlasting punishment. (Matt. 25:46; John 5:28-29; 11:25-26; Rev. 20:5-6, 12-13.

B. We believe that the souls of the redeemed are, at death, absent from the body and present with the Lord. (Luke 23:43; II Cor. 5:8; Phil. 1:23; 3:21; I Thess. 4:16-17; Rev. 20:4-6)

C. We believe that the souls of unbelievers will, after death, suffer everlasting conscious punishment. (Matt. 25:41-46; Mark 9:43-48; Luke 16:19-26; II Thess. 1:7-9; Jude 6-7; Rev. 20:11-15)

Financial efficiency ratings

Sector: Evangelism

CategoryRatingOverall rankSector rank
Overall efficiency rating220 of 43020 of 34
Fund acquisition rating263 of 43024 of 34
Resource allocation rating368 of 43030 of 34
Asset utilization rating39 of 4302 of 34

Financial ratios

Funding ratiosMedian % for
all ministries in
MW database
20182017201620152014
Return on fundraising efforts Return on fundraising efforts =
Fundraising expense /
Total contributions
7%8%11%9%11%12%
Fundraising cost ratio Fundraising cost ratio =
Fundraising expense /
Total revenue
6%8%11%8%11%12%
Contributions reliance Contributions reliance =
Total contributions /
Total revenue
95%100%100%99%100%100%
Fundraising expense ratio Fundraising expense ratio =
Fundraising expense /
Total expenses
6%9%10%8%11%13%
Other revenue reliance Other revenue reliance =
Total other revenue /
Total revenue
5%0%0%1%0%0%
 
Operating ratiosMedian % for
all ministries in
MW database
20182017201620152014
Program expense ratio Program expense ratio =
Program services /
Total expenses
83%71%65%65%60%57%
Spending ratio Spending ratio =
Total expenses /
Total revenue
99%89%113%101%98%88%
Program output ratio Program output ratio =
Program services /
Total revenue
81%64%73%65%59%50%
Savings ratio Savings ratio =
Surplus (deficit) /
Total revenue
1%11%-13%-1%2%12%
Reserve accumulation rate Reserve accumulation rate =
Surplus (deficit) /
Net assets
3%1617%149%-17%48%602%
General and admin ratio General and admin ratio =
Management and general expense /
Total expenses
10%20%25%27%28%30%
 
Investing ratiosMedian measure
for all ministries
in MW database
20182017201620152014
Total asset turnover Total asset turnover =
Total expenses /
Total assets
1.326.048.155.105.213.91
Degree of long-term investment Degree of long-term investment =
Total assets /
Total current assets
1.531.021.011.021.051.05
Current asset turnover Current asset turnover =
Total expenses /
Total current assets
2.536.158.235.215.484.10
 
Liquidity ratiosMedian measure
for all ministries
in MW database
20182017201620152014
Current ratio Current ratio =
Total current assets /
Total current liabilities
9.091.030.611.181.221.05
Current liabilities ratio Current liabilities ratio =
Total current liabilities /
Total current assets
0.100.971.650.850.820.95
Liquid reserve level Liquid reserve level =
(Total current assets -
Total current liabilities) /
(Total expenses / 12)
4.070.05-0.940.350.390.13
 
Solvency ratiosMedian % for
all ministries in
MW database
20182017201620152014
Liabilities ratio Liabilities ratio =
Total liabilities /
Total assets
10%96%163%83%78%91%
Debt ratio Debt ratio =
Debt /
Total assets
0%0%0%0%0%0%
Reserve coverage ratio Reserve coverage ratio =
Net assets /
Total expenses
63%1%-8%3%4%2%

Financials

Balance sheet
 
Assets20182017201620152014
Cash$155,756$146,156$277,046$216,067$238,701
Receivables, inventories, prepaids$6,067$27,271$29,208$53,716$108,190
Short-term investments$0$0$2,500$2,500$2,500
Other current assets$0$0$0$0$0
Total current assets$161,823$173,427$308,754$272,283$349,391
Long-term investments$0$0$0$0$0
Fixed assets$3,005$1,641$4,658$12,196$14,838
Other long-term assets$0$0$2,000$2,000$2,000
Total long-term assets$3,005$1,641$6,658$14,196$16,838
Total assets$164,828$175,068$315,412$286,479$366,229
 
Liabilities20182017201620152014
Payables and accrued expenses$79,623$207,473$168,787$143,524$253,396
Other current liabilities$77,931$77,931$92,931$80,000$80,000
Total current liabilities$157,554$285,404$261,718$223,524$333,396
Debt$0$0$0$0$0
Due to (from) affiliates$0$0$0$0$0
Other long-term liabilities$0$0$0$0$0
Total long-term liabilities$0$0$0$0$0
Total liabilities$157,554$285,404$261,718$223,524$333,396
 
Net assets20182017201620152014
Unrestricted($80,778)($175,828)($24,281)$31,912($49,336)
Temporarily restricted$88,052$65,492$77,975$31,043$82,169
Permanently restricted$0$0$0$0$0
Net assets$7,274($110,336)$53,694$62,955$32,833
 
Revenues and expenses
 
Revenue20182017201620152014
Total contributions$1,113,372$1,258,059$1,575,096$1,520,945$1,630,856
Program service revenue$0$0$25,429$0$0
Membership dues$0$0$0$0$0
Investment income$0$0$0$0$0
Other revenue$0$5,442($1,555)$416$114
Total other revenue$0$5,442$23,874$416$114
Total revenue$1,113,372$1,263,501$1,598,970$1,521,361$1,630,970
 
Expenses20182017201620152014
Program services$708,911$924,702$1,041,468$900,518$819,017
Management and general$195,249$363,407$432,003$421,980$425,126
Fundraising$91,602$139,422$134,760$168,741$189,051
Total expenses$995,762$1,427,531$1,608,231$1,491,239$1,433,194
 
Change in net assets20182017201620152014
Surplus (deficit)$117,610($164,030)($9,261)$30,122$197,776
Other changes in net assets$0$0$0$0$0
Total change in net assets$117,610($164,030)($9,261)$30,122$197,776

Response from ministry

No response has been provided by this ministry.


History

Beginning in 1980, Dr. Larry Poland, Mastermedia International Chairman and CEO, began research on the spiritual dynamics of film and television - the extent to which personal faith affects the lives and decisions of the "movers and shakers" in media. Using the research as a door opener, he probed the minds and hearts of some of media's most powerful people. What he found motivated him to reach deeper into the world of performers, writers, producers, directors, networks, studios, broadcasting, and theaters in Hollywood and New York. He found that a segment of top media leadership was open to a deeper relationship with God, open to the fresh wind of the Holy Spirit, and open to a challenge to be men and women of God in an industry often hostile to personal faith in Christ.

Some of the industry's top people began to trust Dr. Poland. Then, more significantly, they began to trust Jesus Christ. Now they are beginning to trust other believers in a quiet network of common faith. MI staff members live by a code that prohibits the disclosure of the names of people to whom they minister, restricts them from seeking commercial favors such as employment leads and script readings, forbids the direct solicitation of funds from the people to whom they minister, and protects those ministered to from anyone who would exploit their influence or position. Furthermore, MI seek to do everything they do with professional excellence and open integrity.


Program accomplishments

Program Accomplishments include 25 years of publishing the quarterly Media Leader Prayer Calendar and The Median newsletter which has a circulation of approximately 13,000; other educational and informational publications; Insider's Report recordings sent to over 1,000 ministry donors five times a year; daily Media Minute emails, over two dozen Demystifying the Evangelical Christian Market corporate seminars conducted to selected senior media leaders; face-to-face meetings with 35 of the top 50 media leaders in American media, including all of the top ten media leaders; and thousands of one-on-one or small group meetings with other media leaders in Hollywood and New York in over 30 years of ministry to media leadership.


Needs

Mastermedia International's staff members raise the majority of their own personal, financial support, and each staff person is paid on the basis of need rather than position.