Keys for Kids Ministries

The information in this column was provided to MinistryWatch by the ministry itself. It was last updated 3/18/2021. To update the information in this column, please email:


Keys for Kids Ministry, previously CBH ministries, ministers to children, families, churches and other groups who wish to learn more about the Bible and the principles that it teaches. Keys for Kids produces daily and weekly radio programming that is broadcast by over 500 radio stations worldwide, and provide other materials in print and other media that present Biblical principles in easily understood contemporary formats. The weekly 30-minute radio program is the "hub" for all their activity. Keys for Kids is "on the air" with a well-rehearsed, Christ-centered broadcast by and for children. Keys for Kids also produce a 5-minute and a 15-minute program, which is used by many stations on a weekly basis and by several others as a daily feature. Many Spanish-speaking areas of the world air a weekly 10-minute Spanish program. Keys for Kids helps underwrite a children's program in the Mandarin dialect of Chinese, and the Ilongo dialect in the Philippines. Keys for Kids also underwrites the production of a 15-minute weekly program in the Romanian language. Other program translations are also being considered. On March 3, 2001 Children's Bible Hour launched its new radio program "Down Gilead Lane", replacing "Children's Bible Hour", a program with a 58-year history. Gilead was created to be a compelling program for today's children and families to draw them into a life-changing relationship with Jesus Christ.

Contact information

Mailing address:
Keys for Kids Ministries
2060 43rd St SE
Grand Rapids, MI 49508-0599


Phone: (616) 647-4500


Organization details

EIN: 381675000

CEO/President: Greg Yoder

Chairman: Duane Culver, CPA

Board size: 7

Founder: Mr. Mel Johnson

Ruling year: 1945

Tax deductible: Yes

Fiscal year end: 09/30

Member of ECFA: Yes

Member of ECFA since: 1993


To offer kids, teens, and families the opportunity to hear the Gospel, know Christ, and walk with Him.

Mission statement

We exist to ignite a passion for Christ in kids, teens, and families worldwide.

Statement of faith

We believe that:

The Bible is the inspired Word of God, and it is the final authority from God for our faith and practice.1

Jesus Christ was born of a virgin and is God in the flesh.2

The blood of Christ, shed through His death on the cross, is the only atonement for human sin.3

The death, burial, and bodily resurrection of Jesus and His ascension into heaven are literal facts.4

"The Church" is composed of all those who, by faith, have trusted Christ as Savior and Lord.5

The blessed hope of the Christian is the personal return of Jesus Christ to establish His eternal kingdom on earth and resurrect the bodies of all believers to everlasting life. Those who reject Jesus and His gift of salvation will be condemned to everlasting punishment.6

We believe in the Trinity with God as the Father, Jesus as the Son, and the Holy Spirit sent by God to be our Comforter-the Godhead, three in one.7

1 Luke 24:25-27; 2 Tim. 3:16-17; 2 Matt. 1:23; Luke 1:30-35; John 1:1-4, 14; 3 Rom. 5:8; 1 Pet. 2:24; 4 Luke 24:50-51; 1 Cor. 15:3-8 ; 5 1 Cor. 12:12-13 ; 6 Rom. 8:18-25; Rev. 21:1-8; 7 Matt. 28:19; Acts 9:31, 1 Cor. 12:11

Transparency grade


To understand our transparency grade, click here.

Financial efficiency ratings

Sector: Educational Media

CategoryRatingOverall rankSector rank
Overall efficiency rating864 of 99943 of 52
Fund acquisition rating941 of 100148 of 52
Resource allocation rating964 of 100148 of 52
Asset utilization rating314 of 99916 of 52

Financial ratios

Funding ratiosSector median20202019201820172016
Return on fundraising efforts Return on fundraising efforts =
Fundraising expense /
Total contributions
Fundraising cost ratio Fundraising cost ratio =
Fundraising expense /
Total revenue
Contributions reliance Contributions reliance =
Total contributions /
Total revenue
Fundraising expense ratio Fundraising expense ratio =
Fundraising expense /
Total expenses
Other revenue reliance Other revenue reliance =
Total other revenue /
Total revenue
Operating ratiosSector median20202019201820172016
Program expense ratio Program expense ratio =
Program services /
Total expenses
Spending ratio Spending ratio =
Total expenses /
Total revenue
Program output ratio Program output ratio =
Program services /
Total revenue
Savings ratio Savings ratio =
Surplus (deficit) /
Total revenue
Reserve accumulation rate Reserve accumulation rate =
Surplus (deficit) /
Net assets
General and admin ratio General and admin ratio =
Management and general expense /
Total expenses
Investing ratiosSector median20202019201820172016
Total asset turnover Total asset turnover =
Total expenses /
Total assets
Degree of long-term investment Degree of long-term investment =
Total assets /
Total current assets
Current asset turnover Current asset turnover =
Total expenses /
Total current assets
Liquidity ratiosSector median20202019201820172016
Current ratio Current ratio =
Total current assets /
Total current liabilities
Current liabilities ratio Current liabilities ratio =
Total current liabilities /
Total current assets
Liquid reserve level Liquid reserve level =
(Total current assets -
Total current liabilities) /
(Total expenses / 12)
Solvency ratiosSector median20202019201820172016
Liabilities ratio Liabilities ratio =
Total liabilities /
Total assets
Debt ratio Debt ratio =
Debt /
Total assets
Reserve coverage ratio Reserve coverage ratio =
Net assets /
Total expenses


Balance sheet
Receivables, inventories, prepaids$61,073$22,223$24,020$47,945$66,656
Short-term investments$0$0$0$0$0
Other current assets$0$0$0$0$0
Total current assets$434,034$509,452$477,514$404,151$364,201
Long-term investments$0$0$0$0$0
Fixed assets$560,510$569,081$483,823$490,671$506,542
Other long-term assets$0$0$0$0$0
Total long-term assets$560,510$569,081$483,823$490,671$506,542
Total assets$994,544$1,078,533$961,337$894,822$870,743
Payables and accrued expenses$177,029$118,601$98,487$57,772$58,210
Other current liabilities$0$0$0$0$0
Total current liabilities$177,029$118,601$98,487$57,772$58,210
Due to (from) affiliates$0$0$0$0$0
Other long-term liabilities$0$0$0$0$0
Total long-term liabilities$0$0$0$0$0
Total liabilities$177,029$118,601$98,487$57,772$58,210
Net assets20202019201820172016
Without donor restrictions$386,027$544,539$543,797$682,790$666,664
With donor restrictions$431,488$415,393$319,053$154,260$145,869
Net assets$817,515$959,932$862,850$837,050$812,533
Revenues and expenses
Total contributions$1,080,845$1,258,325$1,079,024$960,963$975,293
Program service revenue$8,005$20,281$21,793$26,364$36,723
Membership dues$0$0$0$0$0
Investment income$100$543$406$419($13,573)
Other revenue$137,393$173,879$127,465$114,996$29,915
Total other revenue$145,498$194,703$149,664$141,779$53,065
Total revenue$1,226,343$1,453,028$1,228,688$1,102,742$1,028,358
Program services$868,526$847,137$741,091$739,075$641,820
Management and general$294,168$290,023$262,110$179,470$197,390
Total expenses$1,368,760$1,355,946$1,202,888$1,072,670$996,311
Change in net assets20202019201820172016
Surplus (deficit)($142,417)$97,082$25,800$30,072$32,047
Other changes in net assets$0$0$0$0$0
Total change in net assets($142,417)$97,082$25,800$30,072$32,047


Greg YoderPresident$82,314

Compensation data as of: 9/30/2020

Response from ministry

No response has been provided by this ministry.

The information below was provided to MinistryWatch by the ministry itself. It was last updated 3/18/2021. To update the information below, please email:


Keys for Kids expresses its history as follows:

In November of 1942, a group of men headed by Dr. David Otis Fuller inaugurated the first Children's Bible Hour broadcast on a local Grand Rapids station. Interest mounted, funds were supplied, and many radio stations were added. Today, by the guiding hand of God, Children's Bible Hour is a nation-wide program, and it is also heard in many foreign countries. The history of the Children's Bible Hour and the personal history of Charlie Vander Meer run along parallel lines. Children's Bible Hour began broadcasting in November 1942. About a year later, when he was nine years old, Charlie was picked out of a studio audience to participate in a live broadcast of CBH.

From there he went on to a regular spot in the program, reading from "Charlie's Scrapbook," reciting poems, helping in the dramatized stories, and often serving as "junior emcee." At 17, Charlie left the program for four years of college study, graduating in 1956 with a major in radio and television production. Immediately he joined the staff of Children's Bible Hour and in 1959 was named Assistant Director. He worked closely with "Aunt Bertha" Shooks until her retirement in 1972 when he assumed the directorship of the ministry and host of the radio programs.

Now known as "Uncle Charlie" to boys and girls around the world, he heads a ministry that is currently aired on 600 broadcast outlets in all 50 states and in approximately 80 foreign countries. In addition to broadcasts in the English language, Keys for Kids is involved in six foreign language broadcasts for children. Keys for Kids also has an extensive print ministry, specializing in a bi-monthly devotional guide for children called KEYS FOR KIDS. This book has also been printed in seven other languages. Audio-Visual materials produced by Keys for Kids include music and story cassettes, CD's, music and story Videos. The children heard on the radio broadcasts also appear in monthly concerts, and a 10-day summer tour.

In addition to serving on the Board of Directors of Keys for Kids, Charlie also serves on the Board of the Arizona based Family Life Communications. Charlie and his wife Bette have three grown children and eight grandchildren. Charlie also has a "wooden friend" named Wally who goes with him in many children's meetings, where Charlie has a presentation of ventriloquism, Gospel magic, and dramatized story. He believes that Jesus meant what He said in Mark 10:14: "LET THE CHILDREN COME TO ME...AND FORBID THEM NOT!"

Program accomplishments


As we look to 2021 there are a lot of question marks. Today's uncertainty is causing fear, anxiety, and and depression. But God is our only constant. He never changes. Keys for Kids Ministries wants to help kids, teens, and families replace that confusion with the certainty that He will never leave us and that His truth provides the answers to these uncertain times. Help kids, teens, and families find these answers with your gift. Keys for Kids Ministries is here for such a time as this.