Live Action

The information in this column was provided to MinistryWatch by the ministry itself. It was last updated 5/12/2021. To update the information in this column, please email: info@ministrywatch.com


Summary

Live Action exists today to shift public opinion on the killing of preborn children and defend the rights of these most vulnerable among us. Through compelling educational media, human interest storytelling, and investigative reporting, we reveal the humanity of the preborn and expose the abortion industry exploiting women for profit.


Contact information

Mailing address:
Live Action
2200 Wilson Blvd, Suite 102, PMB 111
Arlington, VA 22201

Website: https://www.liveaction.org/

Phone: (510) 854-9867

Email: info@liveaction.org


Organization details

EIN: 421764425

CEO/President: Lila Rose

Chairman: Lila Rose

Board size: 4

Founder: Lila Rose

Year founded: 2008

Tax deductible: Yes

Fiscal year end: 12/31

Member of ECFA: No

Member of ECFA since:


Purpose

With the largest and most engaged online following in the pro-life movement, Live Action is leading the transformation to end this grave human rights abuse.


Mission statement

Live Action works to defend the human rights of the most vulnerable in society: preborn children. With the largest online reach in the pro-life movement, Live Action changes hearts and minds about abortion - inspiring the culture of life through national media campaigns, investigative reporting, and targeted youth education programs.


Statement of faith

Articles

1/13/2021MINISTRY SPOTLIGHT: Live Action
12/6/2019Preemptive Love Coalition Scrutinized, Large vs. Small Charities, Investigative Journalism, and Religious Liberty

Transparency grade

D

To understand our transparency grade, click here.


Financial efficiency ratings

Sector: Advocacy

CategoryRatingOverall rankSector rank
Overall efficiency rating756 of 91333 of 38
Fund acquisition rating784 of 91533 of 38
Resource allocation rating502 of 91526 of 38
Asset utilization rating645 of 91323 of 38

Financial ratios

Funding ratiosSector median20192018201720162015
Return on fundraising efforts Return on fundraising efforts =
Fundraising expense /
Total contributions
8%14%18%15%11%8%
Fundraising cost ratio Fundraising cost ratio =
Fundraising expense /
Total revenue
7%14%17%15%11%8%
Contributions reliance Contributions reliance =
Total contributions /
Total revenue
97%97%98%100%99%100%
Fundraising expense ratio Fundraising expense ratio =
Fundraising expense /
Total expenses
7%17%18%14%13%12%
Other revenue reliance Other revenue reliance =
Total other revenue /
Total revenue
3%3%2%0%1%0%
 
Operating ratiosSector median20192018201720162015
Program expense ratio Program expense ratio =
Program services /
Total expenses
83%78%76%79%81%80%
Spending ratio Spending ratio =
Total expenses /
Total revenue
98%81%95%109%87%69%
Program output ratio Program output ratio =
Program services /
Total revenue
77%64%73%86%70%55%
Savings ratio Savings ratio =
Surplus (deficit) /
Total revenue
2%19%5%-9%13%31%
Reserve accumulation rate Reserve accumulation rate =
Surplus (deficit) /
Net assets
6%22%4%-9%12%25%
General and admin ratio General and admin ratio =
Management and general expense /
Total expenses
10%4%5%7%6%8%
 
Investing ratiosSector median20192018201720162015
Total asset turnover Total asset turnover =
Total expenses /
Total assets
1.310.950.831.020.770.54
Degree of long-term investment Degree of long-term investment =
Total assets /
Total current assets
1.241.011.011.011.011.01
Current asset turnover Current asset turnover =
Total expenses /
Total current assets
2.670.960.841.030.780.55
 
Liquidity ratiosSector median20192018201720162015
Current ratio Current ratio =
Total current assets /
Total current liabilities
9.0929.6739.2523.1937.8284.28
Current liabilities ratio Current liabilities ratio =
Total current liabilities /
Total current assets
0.100.030.030.040.030.01
Liquid reserve level Liquid reserve level =
(Total current assets -
Total current liabilities) /
(Total expenses / 12)
3.7312.0913.9611.1714.9921.48
 
Solvency ratiosSector median20192018201720162015
Liabilities ratio Liabilities ratio =
Total liabilities /
Total assets
18%3%3%4%3%1%
Debt ratio Debt ratio =
Debt /
Total assets
0%0%0%0%0%0%
Reserve coverage ratio Reserve coverage ratio =
Net assets /
Total expenses
58%102%117%94%126%181%

Financials

Balance sheet
 
Assets20192018201720162015
Cash$4,332,296$3,365,011$3,267,778$3,498,180$2,518,219
Receivables, inventories, prepaids$0$0$0$1,514$506,782
Short-term investments$1,104$0$968$0$0
Other current assets$0$0$0$0$0
Total current assets$4,333,400$3,365,011$3,268,746$3,499,694$3,025,001
Long-term investments$0$0$0$0$0
Fixed assets$32,037$13,030$19,723$28,647$35,680
Other long-term assets$24,185$4,500$4,500$3,600$3,600
Total long-term assets$56,222$17,530$24,223$32,247$39,280
Total assets$4,389,622$3,382,541$3,292,969$3,531,941$3,064,281
 
Liabilities20192018201720162015
Payables and accrued expenses$146,030$85,724$140,952$92,527$35,892
Other current liabilities$0$0$0$0$0
Total current liabilities$146,030$85,724$140,952$92,527$35,892
Debt$0$0$0$0$0
Due to (from) affiliates$0$0$0$0$0
Other long-term liabilities$0$0$0$0$0
Total long-term liabilities$0$0$0$0$0
Total liabilities$146,030$85,724$140,952$92,527$35,892
 
Net assets20192018201720162015
Without donor restrictions$4,243,592$3,296,817$3,152,017$3,439,414$2,547,152
With donor restrictions$0$0$0$0$481,237
Net assets$4,243,592$3,296,817$3,152,017$3,439,414$3,028,389
 
Revenues and expenses
 
Revenue20192018201720162015
Total contributions$4,959,083$2,901,804$3,066,257$3,112,275$2,433,327
Program service revenue$37,298$28,516$4,596$26,306$5,750
Membership dues$0$0$0$0$0
Investment income$41,592$24,313$1,254$701($6,448)
Other revenue$64,094$8,282$0$0$0
Total other revenue$142,984$61,111$5,850$27,007($698)
Total revenue$5,102,067$2,962,915$3,072,107$3,139,282$2,432,629
 
Expenses20192018201720162015
Program services$3,257,490$2,154,987$2,657,224$2,210,362$1,335,883
Management and general$180,313$154,493$234,786$166,739$133,078
Fundraising$717,488$508,638$467,478$351,157$201,014
Total expenses$4,155,291$2,818,118$3,359,488$2,728,258$1,669,975
 
Change in net assets20192018201720162015
Surplus (deficit)$946,776$144,797($287,381)$411,024$762,654
Other changes in net assets$0$0$0$0$0
Total change in net assets$946,776$144,797($287,381)$411,024$762,654

Compensation

NameTitleCompensation
Lila SpencePresident$140,581
Josef LippChief Operating Officer$126,066
Gabriel RenfroVideo Producer$116,066
Christopher MundwillerFormer Chief Financial Officer$1,368

Compensation data as of: 12/31/2019


Response from ministry

No response has been provided by this ministry.


The information below was provided to MinistryWatch by the ministry itself. It was last updated 5/12/2021. To update the information below, please email: info@ministrywatch.com


History

Live Action was started in 2003, by one 15-year-old girl, Lila Rose, in her family's living room - with the goal to expose what abortion does to the preborn child. Lila worked with friends to make pro-life presentations to groups and shine a light on the reality of abortion. Lila started undercover investigations in 2006, while at UCLA. She was 18 at the time. In 2008, Live Action was legally formed as a non-partisan, non-profit organization. Later that year, with a few of her friends, Lila created and produced the first nationally televised undercover investigation of the abortion industry.

Live Action exists today to shift public opinion on the killing of preborn children and defend the rights of these most vulnerable among us. Through compelling educational media, human interest storytelling, and investigative reporting, we reveal the humanity of the preborn and expose the abortion industry exploiting women for profit.

With the largest and most engaged online following in the pro-life movement, Live Action is leading the transformation to end this grave human rights abuse.


Program accomplishments

We have the largest social following in the pro-life movement.

Every week - through our compelling videos, engaging social media posts, and Live Action News stories - we give millions of Americans encounters with the humanity of the preborn, and expose the horrific human rights abuses committed by the abortion industry.

952 million + lifetime video views

Over 4.7 million followers on social media

3-5 million people reached weekly


Needs

As you can see, Live Action is committed to changing minds, saving lives and impacting the world through educating people with the truth about abortion. Would you consider joining our mission and supporting the work we do with a donation? Your donation to Live Action today will help save lives from abortion.