American Family Association, Inc./ Don Wildmon

Summary

Founded in 1977 by Don Wildmon, the American Family Association, Inc. ("AFA") focuses its efforts on bolstering traditional family values and decreasing the deleterious influence of television and other media - including pornography - on our society. AFA believes that the entertainment industry, through its various products, has played a major role in the decline of the values that are the bedrock of our country and that maintain strong, healthy families. AFA believes in holding the companies that sponsor programs attacking traditional family values accountable. AFA also believes in commending those companies that act responsibly regarding programs they support. AFA supporters receive a monthly letter about a specific issue with a recommended action such as sending a postcard or making a phone call. This organization is a nonprofit. Contributions to it are fully tax deductible to the extent allowed by law. It is a member of the Evangelical Council for Financial Accountability (ECFA).


Contact information

Mailing address:
PO Drawer 2440
Tupelo, MS 38803-2440

Website: www.afa.net

Phone: (662) 844-5036

Email: contacts@afa.net


Organization details

EIN: 640607275

CEO/President: Mr. Tim Wildmon

Chairman: Gayle Alexander

Board size: 10

Founder: Dr. Don Wildmon

Year founded: 1977

Tax deductible: Yes

Fiscal year end: 06/30

Member of ECFA: Yes

Member of ECFA since: 1988


Purpose

Founded in 1977 by Don Wildmon, the American Family Association, Inc. ("AFA") focuses its efforts on bolstering traditional family values and decreasing the deleterious influence of television and other media - including pornography - on our society. AFA believes that the entertainment industry, through its various products, has played a major role in the decline of the values that are the bedrock of our country and that maintain strong, healthy families. Over the last 20 years, the entertainment industry has normalized and glorified premarital sex, and teen pregnancies, sexually transmitted diseases, and abortions have become normal.

AFA believes in holding the companies that sponsor programs attacking traditional family values accountable. AFA also believes in commending those companies that act responsibly regarding programs they support. AFA supporters receive a monthly letter about a specific issue with a recommended action such as sending a postcard or making a phone call. In addition, supporters receive the AFA Journal with news on various moral and family issues.

This organization is a nonprofit. Contributions to it are fully tax deductible to the extent allowed by law. It is a member of the Evangelical Council for Financial Accountability (ECFA).


Mission statement

American Family Association uses the following to express its mission:

The American Family Association exists to motivate and equip citizens to change the culture to reflect Biblical truth.


Statement of faith

The American Family Association uses the following to communicate its faith:

The American Family Association believes that God has communicated absolute truth to man through the Bible, and that all men everywhere at all times are subject to the authority of God's Word. Therefore, a culture based on Biblical truth best serves the well being of our country, in accordance with the vision of our founding fathers.

Financial efficiency ratings

Sector: Advocacy

CategoryRatingOverall rankSector rank
Overall efficiency rating152 of 4309 of 24
Fund acquisition rating158 of 4304 of 24
Resource allocation rating67 of 4303 of 24
Asset utilization rating325 of 43023 of 24

Financial ratios

Funding ratiosMedian % for
all ministries in
MW database
20172016201520142013
Return on fundraising efforts Return on fundraising efforts =
Fundraising expense /
Total contributions
7%5%6%3%4%5%
Fundraising cost ratio Fundraising cost ratio =
Fundraising expense /
Total revenue
6%5%5%3%3%5%
Contributions reliance Contributions reliance =
Total contributions /
Total revenue
95%95%89%92%90%95%
Fundraising expense ratio Fundraising expense ratio =
Fundraising expense /
Total expenses
6%5%5%3%3%4%
Other revenue reliance Other revenue reliance =
Total other revenue /
Total revenue
5%5%11%8%10%5%
 
Operating ratiosMedian % for
all ministries in
MW database
20172016201520142013
Program expense ratio Program expense ratio =
Program services /
Total expenses
83%90%91%93%93%91%
Spending ratio Spending ratio =
Total expenses /
Total revenue
99%99%109%94%96%113%
Program output ratio Program output ratio =
Program services /
Total revenue
81%89%99%88%89%104%
Savings ratio Savings ratio =
Surplus (deficit) /
Total revenue
1%1%-9%6%4%-13%
Reserve accumulation rate Reserve accumulation rate =
Surplus (deficit) /
Net assets
3%1%-6%6%4%-10%
General and admin ratio General and admin ratio =
Management and general expense /
Total expenses
10%5%5%3%4%4%
 
Investing ratiosMedian measure
for all ministries
in MW database
20172016201520142013
Total asset turnover Total asset turnover =
Total expenses /
Total assets
1.320.550.580.810.740.74
Degree of long-term investment Degree of long-term investment =
Total assets /
Total current assets
1.531.651.761.781.752.04
Current asset turnover Current asset turnover =
Total expenses /
Total current assets
2.530.911.021.441.291.50
 
Liquidity ratiosMedian measure
for all ministries
in MW database
20172016201520142013
Current ratio Current ratio =
Total current assets /
Total current liabilities
9.0926.4018.4724.374.5919.08
Current liabilities ratio Current liabilities ratio =
Total current liabilities /
Total current assets
0.100.040.050.040.220.05
Liquid reserve level Liquid reserve level =
(Total current assets -
Total current liabilities) /
(Total expenses / 12)
4.0712.7511.118.007.267.58
 
Solvency ratiosMedian % for
all ministries in
MW database
20172016201520142013
Liabilities ratio Liabilities ratio =
Total liabilities /
Total assets
10%17%16%13%22%13%
Debt ratio Debt ratio =
Debt /
Total assets
0%0%0%0%0%0%
Reserve coverage ratio Reserve coverage ratio =
Net assets /
Total expenses
63%152%145%108%105%118%

Financials

Balance sheet
 
Assets20172016201520142013
Cash$15,622,961$16,574,002$12,602,731$7,460,557$4,561,471
Receivables, inventories, prepaids$1,604,337$1,406,352$2,320,447$1,116,798$1,029,272
Short-term investments$3,604,889$1,179,416$4,498,935$12,292,845$9,695,471
Other current assets$0$0$0$0$0
Total current assets$20,832,187$19,159,770$19,422,113$20,870,200$15,286,214
Long-term investments$0$0$0$0$0
Fixed assets$13,283,165$14,573,983$15,191,413$15,592,288$15,888,162
Other long-term assets$246,356$16,647$16,434$15,992$18,902
Total long-term assets$13,529,521$14,590,630$15,207,847$15,608,280$15,907,064
Total assets$34,361,708$33,750,400$34,629,960$36,478,480$31,193,278
 
Liabilities20172016201520142013
Payables and accrued expenses$789,206$1,037,439$797,056$4,547,542$801,265
Other current liabilities$0$0$0$0$0
Total current liabilities$789,206$1,037,439$797,056$4,547,542$801,265
Debt$0$0$0$0$0
Due to (from) affiliates$0$0$0$0$0
Other long-term liabilities$4,889,311$4,237,383$3,705,343$3,651,275$3,342,135
Total long-term liabilities$4,889,311$4,237,383$3,705,343$3,651,275$3,342,135
Total liabilities$5,678,517$5,274,822$4,502,399$8,198,817$4,143,400
 
Net assets20172016201520142013
Unrestricted$28,683,191$28,475,578$30,127,561$28,279,663$27,049,878
Temporarily restricted$0$0$0$0$0
Permanently restricted$0$0$0$0$0
Net assets$28,683,191$28,475,578$30,127,561$28,279,663$27,049,878
 
Revenues and expenses
 
Revenue20172016201520142013
Total contributions$18,030,678$16,017,316$27,387,727$25,502,411$19,214,786
Program service revenue$0$0$0$0$0
Membership dues$0$0$0$0$0
Investment income$78,629$497,835$154,535$1,904,973$734,292
Other revenue$959,086$1,411,329$2,248,095$798,478$286,507
Total other revenue$1,037,715$1,909,164$2,402,630$2,703,451$1,020,799
Total revenue$19,068,393$17,926,480$29,790,357$28,205,862$20,235,585
 
Expenses20172016201520142013
Program services$17,004,520$17,733,494$26,098,022$24,984,774$20,944,516
Management and general$921,876$916,486$932,950$1,053,388$1,029,557
Fundraising$934,384$928,483$911,487$937,915$955,609
Total expenses$18,860,780$19,578,463$27,942,459$26,976,077$22,929,682
 
Change in net assets20172016201520142013
Surplus (deficit)$207,613($1,651,983)$1,847,898$1,229,785($2,694,097)
Other changes in net assets$0$0$0$0$0
Total change in net assets$207,613($1,651,983)$1,847,898$1,229,785($2,694,097)

Response from ministry

No response has been provided by this ministry.


History

Donald E. Wildmon, an ordained United Methodist minister who earned his Master of Divinity from Emory College in 1965, founded the National Federation for Decency in 1977. The National Federation for Decency became the American Family Association (AFA) in 1988.

Since Don and his wife Lynda have four children and five grandchildren, they know first-hand the battle parents face in teaching their families traditional moral values. Don tells in his own words how AFA was founded:

"One evening in 1977 I sat down with my family to watch TV. On one channel was adultery, on another cursing, on another a man beating another over the head with a hammer. I asked the children to turn off the TV. I sat there, got angry, and said, 'If they're going to bring this into my home, I'm going to do all I can to change it."

"I brooded for a while and then came up with a plan for our church to turn off the TV for a week. I sent out a press release and the national media picked up on it.

Through that 'Turn off the TV Week' I learned there were literally millions of other people around the country who felt the same way I did. That was the beginning of the American Family Association."


Program accomplishments

  • AFA has built and maintains a nationwide Christian radio network. The network provides Christian programming 24 hours a day, seven days a week. Included in this programming is a five-minute, around the clock, newscast provided by the American Family Radio (AFR) radio news staff.
  • AFA publishes the AFA Journal with an average circulation of almost 200,000, making it one of the most widely circulated publications of its kind in America. The journal contains addresses, phone numbers, etc, and is filled with vital information and action suggestions.
  • AFA continues efforts to end television's exploitation of sex, violence, profanity, and anti-Christian bigotry.
  • AFA is involved with promotion of the annual, national Pornography Awareness Week by supplying resources to pastors and churches.
  • AFA also sponsors and promotes the national "Meet at City Hall" project on the national Day of Prayer.

Needs

The American Family Association requests the following:
(1) Pray daily for their ministry and our country. (2) Get informed. Sign up to their mailing list (e-mail and regular). AFA will keep you become informed on the battles going on, as well as how you can help. (3) Consider starting a local AFA Affiliate to "fight the good fight" in your own back yard. AFA will help you to be effective on the local level. (4) Consider making a financial gift.