XO Marriage 
The information on this page was last updated 4/1/2024. If you see errors or omissions, please email: [email protected]
Summary
Our world-class speakers offer leading marriage advice to equip couples with the necessary tools for a successful marriage. We believe that every marriage can thrive.
Contact information
Mailing address:
XO Marriage
115 Grand Ave #213
Southlake, TX 76092
Website: xomarriage.com
Phone: 800-380-6330
Email: [email protected]
Organization details
EIN: 752530931
CEO/President: Brent Evans
Chairman: Jimmy Evans
Board size: 0
Founder: Jimmy Evans
Ruling year: 1995
Tax deductible: Yes
Fiscal year end: 12/31
Member of ECFA: No
Member of ECFA since:
Purpose
Our Vision:
1. Reach the Masses and educate them about marriage according to a biblical design.
2. Resource the Churches and equip them to teach and minister on marriage.
3. Reverse the Crises being created to high-risk and high-impact groups.
Mission statement
XO Marriage exists to help couples have a healthy and strong marriage. We do this by hosting conferences, creating resources, and offering encouraging digital content.
Statement of faith
Donor confidence score
Transparency grade
F
To understand our transparency grade, click here.
Financial efficiency ratings
Sector: Christian Growth
| Category | Rating | Overall rank | Sector rank |
| Overall efficiency rating | | 630 of 1104 | 26 of 60 |
| Fund acquisition rating | | 1004 of 1105 | 52 of 60 |
| Resource allocation rating | | 724 of 1105 | 36 of 60 |
| Asset utilization rating | | 51 of 1104 | 3 of 60 |
Financial ratios
| Funding ratios | Sector median | 2004 | 2003 | 2002 | 2001 | 2000 |
Return on fundraising efforts Return on fundraising efforts = Fundraising expense / Total contributions | 7% | 36% | 19% | 2% | 2% | 2% |
Fundraising cost ratio Fundraising cost ratio = Fundraising expense / Total revenue | 5% | 9% | 10% | 1% | 2% | 2% |
Contributions reliance Contributions reliance = Total contributions / Total revenue | 81% | 26% | 55% | 77% | 78% | 82% |
Fundraising expense ratio Fundraising expense ratio = Fundraising expense / Total expenses | 5% | 10% | 14% | 2% | 2% | 2% |
Other revenue reliance Other revenue reliance = Total other revenue / Total revenue | 19% | 74% | 45% | 23% | 22% | 18% |
| Operating ratios | Sector median | 2004 | 2003 | 2002 | 2001 | 2000 |
Program expense ratio Program expense ratio = Program services / Total expenses | 82% | 80% | 78% | 72% | 67% | 67% |
Spending ratio Spending ratio = Total expenses / Total revenue | 96% | 95% | 76% | 83% | 94% | 84% |
Program output ratio Program output ratio = Program services / Total revenue | 78% | 77% | 59% | 60% | 63% | 56% |
Savings ratio Savings ratio = Surplus (deficit) / Total revenue | 4% | 5% | 24% | 17% | 6% | 16% |
Reserve accumulation rate Reserve accumulation rate = Surplus (deficit) / Net assets | 7% | 27% | 206% | 25% | 8% | 20% |
General and admin ratio General and admin ratio = Management and general expense / Total expenses | 12% | 10% | 9% | 26% | 31% | 31% |
| Investing ratios | Sector median | 2004 | 2003 | 2002 | 2001 | 2000 |
Total asset turnover Total asset turnover = Total expenses / Total assets | 1.02 | 2.46 | 2.14 | 0.71 | 0.58 | 0.51 |
Degree of long-term investment Degree of long-term investment = Total assets / Total current assets | 1.40 | 2.89 | 4.53 | 16.53 | 10.98 | 17.20 |
Current asset turnover Current asset turnover = Total expenses / Total current assets | 1.44 | 7.12 | 9.67 | 11.70 | 6.37 | 8.79 |
| Liquidity ratios | Sector median | 2004 | 2003 | 2002 | 2001 | 2000 |
Current ratio Current ratio = Total current assets / Total current liabilities | 8.90 | 1.58 | 0.73 | 0.66 | 1.37 | 0.97 |
Current liabilities ratio Current liabilities ratio = Total current liabilities / Total current assets | 0.11 | 0.63 | 1.38 | 1.51 | 0.73 | 1.04 |
Liquid reserve level Liquid reserve level = (Total current assets - Total current liabilities) / (Total expenses / 12) | 7.11 | 0.62 | -0.47 | -0.52 | 0.51 | -0.05 |
| Solvency ratios | Sector median | 2004 | 2003 | 2002 | 2001 | 2000 |
Liabilities ratio Liabilities ratio = Total liabilities / Total assets | 12% | 55% | 68% | 40% | 53% | 52% |
Debt ratio Debt ratio = Debt / Total assets | 0% | 33% | 37% | 31% | 46% | 46% |
Reserve coverage ratio Reserve coverage ratio = Net assets / Total expenses | 82% | 18% | 15% | 84% | 82% | 93% |
Financials
| Balance sheet | |||||
| Assets | 2004 | 2003 | 2002 | 2001 | 2000 |
| Cash | $75,646 | $74,535 | $728,117 | $1,297,168 | $692,514 |
| Receivables, inventories, prepaids | $433,267 | $252,294 | $331,566 | $203,965 | $173,744 |
| Short-term investments | $0 | $0 | $0 | $0 | $0 |
| Other current assets | $0 | $0 | $0 | $0 | $7,975 |
| Total current assets | $508,913 | $326,829 | $1,059,683 | $1,501,133 | $874,233 |
| Long-term investments | $0 | $0 | $29,377 | $37,982 | $9,382 |
| Fixed assets | $939,242 | $1,126,318 | $16,425,876 | $14,947,799 | $14,149,873 |
| Other long-term assets | $23,578 | $26,063 | $0 | $0 | $0 |
| Total long-term assets | $962,820 | $1,152,381 | $16,455,253 | $14,985,781 | $14,159,255 |
| Total assets | $1,471,733 | $1,479,210 | $17,514,936 | $16,486,914 | $15,033,488 |
| Liabilities | 2004 | 2003 | 2002 | 2001 | 2000 |
| Payables and accrued expenses | $160,779 | $246,396 | $918,976 | $796,044 | $435,070 |
| Other current liabilities | $162,097 | $203,016 | $677,172 | $299,986 | $470,342 |
| Total current liabilities | $322,876 | $449,412 | $1,596,148 | $1,096,030 | $905,412 |
| Debt | $487,800 | $549,720 | $5,486,186 | $7,566,834 | $6,952,271 |
| Due to (from) affiliates | $0 | $0 | $0 | $0 | $0 |
| Other long-term liabilities | $0 | $0 | $0 | $0 | $0 |
| Total long-term liabilities | $487,800 | $549,720 | $5,486,186 | $7,566,834 | $6,952,271 |
| Total liabilities | $810,676 | $999,132 | $7,082,334 | $8,662,864 | $7,857,683 |
| Net assets | 2004 | 2003 | 2002 | 2001 | 2000 |
| Without donor restrictions | $611,057 | $480,078 | $10,149,435 | $6,798,809 | $6,648,492 |
| With donor restrictions | $50,000 | $0 | $283,167 | $1,025,241 | $527,313 |
| Net assets | $661,057 | $480,078 | $10,432,602 | $7,824,050 | $7,175,805 |
| Revenues and expenses | |||||
| Revenue | 2004 | 2003 | 2002 | 2001 | 2000 |
| Total contributions | $981,148 | $2,290,916 | $11,502,554 | $7,954,054 | $7,474,584 |
| Program service revenue | $2,779,345 | $1,855,870 | $2,391,039 | $1,267,211 | $687,051 |
| Membership dues | $0 | $0 | $0 | $0 | $0 |
| Investment income | $0 | $0 | $19,472 | $32,053 | $21,544 |
| Other revenue | $41,672 | $4,925 | $1,097,126 | $953,278 | $923,817 |
| Total other revenue | $2,821,017 | $1,860,795 | $3,507,637 | $2,252,542 | $1,632,412 |
| Total revenue | $3,802,165 | $4,151,711 | $15,010,191 | $10,206,596 | $9,106,996 |
| Expenses | 2004 | 2003 | 2002 | 2001 | 2000 |
| Program services | $2,912,557 | $2,455,200 | $8,951,563 | $6,415,366 | $5,122,372 |
| Management and general | $355,097 | $278,075 | $3,228,571 | $2,968,755 | $2,411,980 |
| Fundraising | $353,532 | $428,786 | $221,505 | $174,230 | $148,953 |
| Total expenses | $3,621,186 | $3,162,061 | $12,401,639 | $9,558,351 | $7,683,305 |
| Change in net assets | 2004 | 2003 | 2002 | 2001 | 2000 |
| Surplus (deficit) | $180,979 | $989,650 | $2,608,552 | $648,245 | $1,423,691 |
| Other changes in net assets | $0 | $0 | $0 | $0 | $0 |
| Total change in net assets | $180,979 | $989,650 | $2,608,552 | $648,245 | $1,423,691 |
Compensation
| Name | Title | Compensation |
| Jimmy Evans | CEO | $228,996 |
| Brent Evans | President | $180,000 |
| Karen Evans | Director | $36,000 |
Compensation data as of: 12/31/2019
Response from ministry
No response has been provided by this ministry.
The information below was provided to MinistryWatch by the ministry itself. It was last updated 4/1/2024. To update the information below, please email: [email protected]
History
1993: Our Founder and President, Jimmy Evans, receives three dreams, at 3 AM from the Lord, with a vision for a marriage ministry.
1994: MarriageToday is founded by Jimmy and Karen and the television show and ministry go by the name Marriage and Family Magazine.
1999: Marriage and Family Magazine changes to Family and Marriage Today or FAM Today for short.
2005: Family and Marriage Today changes to MarriageToday and our CEO, Brent Evans joins the team.
2018: Dave and Ashley Willis join the XO Marriage team full time.
2019: We begin a capital campaign for the XO Marriage Center, a world class marriage building.
2020: The ministry of MarriageToday is rebranded to XO Marriage, and MarriageToday continues as the name for Jimmy and Karen's television program and podcast.
The XO Latino outreach program launches.
2022: We broke ground for construction of our new home, the XO Marriage Center.